XR77A80LU 77" 4K OLED TV

Ultra bright, pure black
Combine our bright, pure black OLED screen with the powerful intelligence of our Cognitive Processor XR™ and you get pictures closer than ever to real life.

Contrast. Like life itself.
The secret is peak brightness and pure blacks. Suddenly you’ll see all the detail, depth and texture that is often missing from some screens.

Screen speaker, always immersive
As the story unfolds before your eyes, you’ll hear a sound track that precisely matches the action. Much the same as in a movie theatre.

Game time. Be invincible.
Our BRAVIA XR™ TVs capture the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation®ï¸5 console for absolute immersion.

Designed with Eco-friendly features4
Great pictures and sound should never compromise the environment. We work tirelessly to help reduce our impact on the planet

Wonderful pictures with bright, pure black OLED
See every single detail, even in dazzling light or deep shadow. This OLED TV, powered by Cognitive Processor XR™, maximises picture quality for incredible realism.

Pure blacks. Peak brightness. Remarkable contrast.
XR OLED Contrast Pro boosts colour and contrast in bright areas. With a temperature sensor and high luminance panel, Cognitive Processor XR™ detects screen temperature and precisely controls light.

Extended colour volume, now see every shade and hue
Over a billion colours reproduced with the subtle differences seen in the real world. Powered by our Cognitive Processor XR™, XR Triluminos Pro™ with a wide colour spectrum delivers natural shades in every detail.

Everything upscaled close to 4K quality
Whatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.

Less noise. Less blur. More clarity in every picture.
XR Clear Image reduces noise utlilising zone division and dynamic frame analysis, and minimises blur.

Intelligent motion processing for smooth, fast-moving action
XR OLED Motion combats blur by detecting and cross analysing key visual elements on successive frames. It creates and inserts extra frames between the originals for smoother, clearer action.

Beautiful colours from any angle
Watching TV from the sides is now as satisfying as from the centre. Our OLED panel keeps colours consistent and true, wherever you're watching.

Studio quality entertainment, just as the creator intended
Featuring an array of Creator Calibrated Modes, IMAX Enhanced and Dolby Vision®, this TV preserves the director’s intent. And as it’s Calman Ready, creators can even professionally calibrate it for use in production edits.

Screen sound, ingeniously immersive
The screen vibrates, turning every part of it into a speaker for powerful acoustics that move with the picture.

Sound from the centre of the screen, perfectly matching action
With Acoustic Surface Audio +™, sound comes directly from the right place in the scene. Far more immersive than conventional TVs where sound comes from beneath the screen.

All your entertainment upscaled to 3D surround sound
XR Surround virtually creates surround sound using just the TV speakers for 3D audio without in-ceiling or up-firing speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®.

Clear Voice. Precise dialogue.
Voice Zoom 2™ detects voices, analyses them and improves their clarity. With enhanced filtering, ambient elements are suppressed so you can hear even faint TV dialogue clearly.

BRAVIA and Sony Audio, the dream team
Take entertainment further by pairing your BRAVIA XR™ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality.

Acoustic Center Sync
With Acoustic Center Sync, you can turn both your compatible BRAVIA™ and the soundbar into a centre speaker. Precisely matching what you hear with what you see on your screen further immerses you in your home entertainment

Jaw-dropping graphics. Immersive soundscapes. Game on.
Be right at the heart of the action with BRAVIA XR™. Awe-inspiring scenes, atmospheric sound and exclusive new features bring your go-to games to life like never before

Auto HDR Tone Mapping
Auto HDR Tone Mapping instantly optimises HDR settings during your PS5™ initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.

Auto Genre Picture Mode
BRAVIA XR™ automatically switches into Game Mode with PS5™ to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.

One place for all your game settings
Never has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.

What you want to watch all in one place
Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.

Bring the cinematic experience home, enjoy movies included with BRAVIA
Explore today's top movies, instantly. With BRAVIA CORE™, you can redeem up to 10 movies and stream for up to 24 months. Our exclusive movie content service with Pure Stream™ and IMAX® Enhanced delivers stunning visuals and expressive sound.

Just use your voice to control your TV with help from Google
Your TV is more helpful than ever. Ask Google to find movies, stream apps, play music, and control the TV - all with your voice. Even get answers, control smart home devices, and more. Just say “Ok Google” to get started.

Control your smart home with help from Google
Use your voice to create the perfect viewing environment. Control smart home devices throughout your home. Adjust room temperature, lighting, see who’s at the front door, and more.

Connect with your Alexa
Connect your Alexa enabled devices for seamless hands-free control of BRAVIA™. With Alexa, you can power up your TV, change channels, control volume and more.

Chromecast built-in™
Stream from your device. Easily cast movies, shows, photos, and more from your phone right to your TV

Compatible with Apple AirPlay
Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.

Ask Siri to control your TV with just your voice
With Apple Home, you can easily and securely control a Sony TV with the Home app and Siri on your Apple device, using HomeKit technology. Set up your TV in a few simple steps and control with a tap or by asking Siri.

EAN # : 4548736150652