50", Black, LED Smart TV, 4K UHD, 4x HDMI

Recreating pictures. Redefining clarity.
Even your favourites in 2K and HD are upscaled close to 4K quality, thanks to 4K X-Reality™ PRO.

Sound with great bass
X-Balanced Speaker™ was created to fit the TV’s slim design while powering movies and music with clear sound.

A thrillingly real cinema experience
More drama, more realism. Dolby Vision™ brings scenes authentically to life while Dolby Atmos™ fills your room with expansive acoustics.

Entertainment you love. With help from Google.
Google TV brings together movies, shows, and more from across your apps and subscriptions and organises them just for you.

Bring the cinematic experience home, enjoy movies included with BRAVIA™
Explore today's top movies, instantly. With BRAVIA CORE™, you can redeem up to 10 movies and stream for up to 24 months. Our exclusive movie content service with Pure Stream™ and IMAX® Enhanced delivers stunning visuals and expressive sound.

Beautifully refined
Designed with a narrow bezel to keep you focused on the picture. A refined look that blends harmoniously with contemporary decor.

A clear picture, whatever you watch
Images filmed in 2K and even HD are upscaled close to 4K. Our 4K X-Reality™ PRO uses a unique 4K database to sharpen and refine pictures in real time, revealing extra details.

Every image, alive with vivid colours
Live Color expands colours of images to the reproducible colours of the TV so everything you see looks vivid and real.

Even fast action looks smooth and sharp
Motionflow™ XR creates and inserts extra frames between the originals. With more images seen every second, action is smoother and sharper.

Brightness optimised, tuned to your room
A light sensor optimises brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones so you always get a suitable picture.

Great bass with clear acoustics
Complementing the TVs slimness, our uniquely-shaped X-Balanced Speaker™ drives movies and music with clear sound and rich bass.

Room-filling Dolby Atmos® sound
Hear movie soundtracks and music playlists with more depth, clarity and detail. Dolby Atmos® draws you in deeper for seriously immersive spatial sound.

Control your Sony Audio effortlessly
With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu. Easily control features such as sound field and volume using the TV remote, no need to switch to your audio remote.

Jaw-dropping graphics. Immersive soundscapes. Game on.
Be right at the heart of the action with BRAVIA™. Awe-inspiring scenes, atmospheric sound and exclusive new features bring your go-to games to life like never before.

Auto HDR Tone Mapping
Auto HDR Tone Mapping instantly optimises HDR settings during your PS5™ initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.

Auto Genre Picture Mode
BRAVIA™ automatically switches into Game mode with PS5™ to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.

One place for all your game settings
Never has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.

What you want to watch all in one place
Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.

Just use your voice to control your TV with help from Google
Your TV is more helpful than ever. Ask Google to find movies, stream apps, play music, and control the TV - all with your voice. Even get answers, control smart home devices, and more. Just say “Ok Google" to get started.

Control your smart home with help from Google
Use your voice to create the perfect viewing environment. Control smart home devices throughout your home. Adjust room temperature, lighting, see who’s at the front door, and more.

Connect with your Alexa
Connect your Alexa enabled devices for seamless hands-free control of BRAVIA™. With Alexa, you can power up your TV, change channels, control volume and more.

Chromecast built-in™
Stream from your device. Easily cast movies, shows, photos, and more from your phone right to your TV.

Compatible with Apple AirPlay
Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.

Ask Siri to control your TV with just your voice
With Apple Home, you can easily and securely control a Sony TV with the Home app and Siri on your Apple device, using HomeKit technology. Set up your TV in a few simple steps and control with a tap or by asking Siri.

Easy to wipe, always stays clean
Say goodbye to dirt and dust. With a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean. All buttons are specially coated with antibacterial material.

Control all your devices with one smart remote
As simple as a single touch. All your connected devices can be controlled with our smart remote. One button access to video on demand services brings shows and movies into your room in seconds.

Entertainment for the environment
BRAVIA™ combines high picture and sound quality with initiatives that help reduce environmental impact, such as the use of low energy, less non-renewable resources and better transport efficiency.

Optimising brightness and power consumption
Ambient light sensing optimises screen brightness to room conditions for efficient power usage. Every part of a picture is optimised based on the brightness of each image.

Auto Power Saving
With BRAVIA CAM™, Auto Power Saving Mode optimises your power consumption by darkening the screen automatically when you are not in front of the TV.

All your eco in one place
The Eco Dashboard keeps all eco-related settings in one place, making it easy to change them individually or in one go.

Beautiful design. Made durable. With less virgin plastic.
Sony-developed SORPLAS™ recycled plastics are used in our TVs to minimise virgin plastics by approximately 60, maintain durability and achieve the beautiful high gloss black finish synonymous with BRAVIA™. What's more, our new packaging uses around 35 less plastic volume.

Less packaging. Less CO2.
Our new packaging is 15 smaller and 12 lighter which optimises transport efficiency and reduces CO2 emissions by as much as 15.

A beautifully entertaining design
With a narrow bezel, this TV looks luxurious and refined. Keeps you focused on the picture, not what's around it.

2-way stand, smart and versatile
Choose from a standard setting that focuses you on the picture or a narrow setting for smaller shelves.

Slim Wedged Stand
Our beautifully designed stand perfectly matches the TV and harmonises with your room and decor.

EAN # : 4548736150324.