98" Black, BRAVIA 7II, 4K True RGB Commercial TV, 4x HDMI, 120hz

Introducing the BRAVIA 7 II: See more of the story in bright, True RGB colour.

The future of colour is here. Experience our brand-new True RGB display, which is virtually infinite in colour, brightness, and depth to draw you deeper into every story.

Your home, your cinema — honouring the filmmaker's vision, this Sony TV unleashes cinematic detail, borrowing technology from our flagship BRAVIA 9 II.

Our Acoustic Multi Audio+ technology delivers cinematic surround sound to match the action on-screen, just like a cinema screen. If you want to experience 360 Spatial Sound Mapping, and more, just add a BRAVIA Theatre soundbar to your set-up.

Available in 50" to 98", the BRAVIA 7 II offers an immersive experience regardless of screen size, delivering the thrills you'd expect to find at a movie theatre, right in your living room. This includes cinema grade technologies Dolby Vision, Dolby Atmos, IMAX Enhanced, and DTS:X.

Skip the endless scrolling on your next movie night with Google TV, as AI is used to learn your tastes and curate film suggestions you’ll love. With "My Cinema" presets, you can easily select from predefined and optimised audio-visual settings crafted for times of day, moods, or personal preferences.

A world of movies are waiting for you to explore on SONY PICTURES CORE, with 10 titles and 24 months of unlimited streaming ready to redeem straightaway.

Sophisticated from any angle, our One Slate design unites the screen and bezel of the BRAVIA 7 II, whilst the translucent centre stand and hidden cables create a clean, floating look.

Virtually infinite colour, brightness and depth with True RGB
Borrowing technology from our flagship BRAVIA 9 II TV, experience a taste of True RGB on the BRAVIA 7 II.

With exceptionally high colour volume and rivalling Mini LED brightness, True RGB is the future of colour. Virtually infinite in colour, brightness, and depth, it works using our RGB Backlight Master Drive Pro to ensure precise control over each red, green, and blue LED. Each one is individually controlled to push the picture quality to its highest expression, allowing us to achieve a larger and purer colour volume.

From the brightest peak to the darkest shade, our Smooth Colour Gradation technology further captures every nuance in a scene to faithfully reproduce subtle tones, sharpen contrast, and bring the full depth of a story to life in front of your eyes.

This realism is driven by our latest XR Processor. Powered by AI for precision, our scene recognition system detects and analyses what the movie creators put on the screen, and optimises each element for a lifelike viewing experience that will make your jaw drop every time.

If you love older movies, rediscover classic detail as XR Clear Image uses AI to intelligently upscale everything to near 4K quality. Processing is adjusted based on the original content, allowing natural textures to shine through, while using dynamic frame analysis and zone division to minimise unwanted noise.

If action is your thing, XR Motion Clarity's AI analyses movement across several frames and precisely synchronises the backlight with the on-screen motion so you see clear, bright images, even at lightning speed.

Step even closer to the filmmaker’s original vision with our Studio Calibrated modes. From the movie studio to your television screen, pictures retain the authentic details that the creator wanted you to see on all your favourite streaming platforms, including SONY PICTURES CORE, Netflix, and Prime Video.

In fact, the BRAVIA 7 II is built to meet cinema standards too. Dolby Vision is a technology straight out of the movie theatre that unlocks the full potential of HDR, with mind-popping colour and picture-perfect contrast, now available in your own living room. IMAX Enhanced titles can be enjoyed from the comfort of your own home in premium 4K HDR quality, with cinematic sound, and the iconic expanded aspect ratio.

X-Wide Angle Pro ensures the colour and contrast stay vivid from the side as well as the front, giving everyone the best seat in the house.

And the best bit is, there's no need to adjust a thing. Using AI, Ambient Optimisation senses the light around you and fine-tunes the picture automatically, ensuring a perfect view every time. Each BRAVIA TV is calibrated one by one to remove any variations and ensure consistent, high-quality performance you can rely on.

Cinema-like surround sound
Feel like you're in the movie theatre, as Acoustic Multi Audio+ delivers edge-of-your-seat sound, perfectly aligned with the action.

Acoustic Multi Audio+ uses powerful speakers to deliver sound that the picture deserves. This innovative technology ensures everything you hear matches the action on-screen — just like at the cinema. Whether it’s dialogue straight from a character’s mouth, or a plane overhead, each element appears to originate from where it’s happening within a scene, with pictures and sound perfectly synchronised for an endlessly immersive experience.

Even stereo sound is given an upgrade. Our AI evolved 3D Surround Upscaling and proprietary virtualiser expands standard stereo sound into wider, more precise 3D audio — crisper, clearer, and more immersive.

With Dolby Atmos and DTS:X support, you can explore unforgettable spatial sound too.

Dialogue is always crystal-clear on this Sony TV, as Voice Zoom 3 uses AI to recognise human voices and adjust the vocal volume and clarity for clearer speech. This clarity is achieved even amongst the busiest drama, so you’ll never miss a plot twist again. Most importantly, you can dial dialogue up or down to suit your preference, without affecting other sounds. Hear the sports commentary more clearly or immerse yourself in the crowd’s energy — the choice is yours.

With the BRAVIA 7 II, your room becomes part of the sound design. Ambient Optimisation uses AI to measure your space and ceiling height, then calibrates the audio automatically. The result is a perfectly balanced, cinema-style sound experience without the set-up stress.

Simultaneous sound output is also included, allowing you to listen to a movie on your headphones while your friends and family listen to the same movie through the TV speakers — ideal if you want to listen at different volumes.

Minimalist One Slate Design
Harmonic presence defines the BRAVIA 7 II.

Our One Slate design unites the screen and bezel into a single, sophisticated slate. Subtle by design, the bezel carries a fine wave texture that blends naturally into living spaces.

The Mirage Stand combines slim inward-bending steel with a translucent panel, creating the illusion that the TV is floating from every angle. Cable management is built in, letting the TV stand disappear into its setting with quiet poise.

If you prefer, the BRAVIA 7 II can be mounted flush to your wall, creating a seamless display that complements any layout and lets the picture take centre stage.

The remote features bigger buttons with varied textures and clear spacing to make navigation easy, as well as a new wave-textured back for better grip and comfort. It's made from 80% recycled plastic. With the Find Remote feature, you'll never lose it either — the helpful beeping sound will have you reunited in seconds.

Smarter search, tailored picks, and the entertainment you love
This Google TV offers a smarter search, tailored picks, and the entertainment you love — all in one place. Browse 400,000+ movies and TV episodes from across your favourite streaming services, organised into topics and genres based on what interests you, along with 10,000+ apps and games. There are even dedicated buttons for your go-to apps, so you can dive straight into the actiont.

You can control the BRAVIA 7 II using your voice — and it’s more helpful than ever. Just say “Hey Google” to find movies, play music, and get answers to your questions. You can also connect with your other smart home devices to adjust the room temperature, turn on the lights, or check your front door.

With Google Cast built-in and Apple AirPlay 2, you can easily share content from your smartphone, tablet, laptop, or computer straight on to the big screen.

Use the remote or switch to the BRAVIA Connect app to control your TV your way. In the mobile app, you can adjust the volume, fine-tune settings, or check your set-up without navigating on-screen TV menus.

Level up your immersive gaming experience
Explore invincible gaming on the BRAVIA 7 II. You’ll be immersed in awe-inspiring graphics and exhilarating soundscapes, and if you want more, pair with a PlayStation 5 to unlock extra gaming features.

Perfect for PlayStation 5 users, Auto HDR Tone Mapping instantly optimises the HDR settings during initial PS5 set-up, so in the darkest shadows and brightest highlights, fine detail and true colour is revealed; Auto Genre Picture Mode automatically switches the TV into Game Mode to minimise lag and maximise responsiveness; and with the PS Remote Play app, you can play your favourite PS5 and PS4 games over your internet connection without the hassle of moving the console and wires to the desired location.

The Game Menu 2 puts all your gaming essentials in one place where you can quickly check your status, fine-tune settings, access assist functions, and more. Try Gaming Multi-View to play a game on one side of your screen while watching a YouTube walkthrough video on the other — it’s a real game-changer.

4K/120fps, a Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM) are all available as features of HDMI 2.1., ensuring smooth, clear, responsive gameplay every time.

Dolby Vision for gaming is also supported, delivering a whole new level of depth and realism. This is how your game world should be, brimming with vibrant colours, lifelike contrast in the light and dark, with intense brightness.

A world of movies included with BRAVIA
Enjoy a world of movies included with BRAVIA, available through SONY PICTURES CORE.

Powered by Pure Stream technology, you can stream HDR movies at up to 80Mbps on SONY PICTURES CORE for significantly more detail, colour, and contrast than conventional 15-25Mbps streaming services. With a vast library of IMAX Enhanced titles, experience striking clarity and sound that pulls you into the story.

The BRAVIA 7 II includes 10 movies and 24 months of unlimited streaming for you to redeem directly through the movie app.

Efficient, sustainable and reliable design
True RGB technology on the BRAVIA 7 II boosts each colour directly, allowing you to enjoy a wide spectrum and peak brightness with less energy.

To further monitor your energy consumption and optimise your efficiency, use the Eco Dashboard 2, which puts all your energy settings in one easy-to-use app.

The rear cover of the TV is made from recycled plastic and the remote is made from 80% recycled plastic materials.

The packaging is smaller and lighter, reducing CO2 emissions during product transportation by approximately 31%.

Accessibility features include Talkback, text magnification, colour inversion, tactile dots on the back of the TV, and more.

PrimeSupport: Our professional service package
You enjoy all the fantastic picture & sound quality of our consumer TV range, combined with the added peace of mind of our Professional Service package and after sales support:
• Access to our Elite helpdesk for integrator-focused, knowledgeable technical support
• Advanced Exchange of any faulty products, with technical assistance for swap & install on premise, wherever possible
• 3 years standard cover, with the option to extend by an additional 2 years.

EAN # : 5013493411227