77" 77S90CA 4K OLED TV

Naturally bright and colourful Samsung OLED

Limitless contrast meets naturally bright colour
Samsung's OLED TVs combine the pure blacks and limitless contrast from OLED technology with the true-to-life colours from Quantum Dots. Pair picture-perfect blacks with naturally bright colour and you'll experience intensely cinematic viewing - whatever you watch.

Neural Quantum Processor 4K - The Most Intelligent 4K Processor
Think of the processor as the brain of the TV, and this is our most intelligent 4K processor yet. Using AI and 20 neural networks, it optimises the sound and picture to unleash the full power of 4K. Learning scene-by-scene, it automatically optimises the brightness, amplifies the contrast, enhances objects, clarifies voices over background noise and upscales the resolution to incredible 4K picture quality.

LaserSlim Design - An Elegantly Minimal TV that Blends Right In
With a nearly bezel-less screen and a super thin profile, it has been delicately crafted to blend in with your home.

Motion Xcelerator Turbo Pro
4K 144Hz TV motion for gaming-monitor performance. Conquer every enemy, even at soaring speeds. The TV and HDMI 2.1* work with next-gen consoles to deliver ultra-low input lag and ultra-responsive gameplay. It cuts out the blur between fast-paced images, so you'll experience ultra-smooth and immersive 4K gaming.

PICTURE QUALITY

• Quantum HDR OLED
Powerful brightness and deep contrast. Really see the detail on your OLED screen. This TV has powerful HDR OLED brightness levels that bring out bright highlights, impeccable blacks and incredible depth, so you can see the detail in every scene.
• PANTONE Validated
Authentic colour display, validated by PANTONE. Enjoy accurate and true to life colour.
• EyeComfort Mode
Easy on the eyes. The EyeComfort Mode feature re-adjusts TV brightness settings depending on the time of day, so it's always easy on the eyes.


GAMING

• Gaming Hub
Where games come together - no console required. Samsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in one place. With no downloads, storage limits or consile required, just turn on your TV and play.
• Super Ultrawide GameView and Game Bar 3.0
Ultimate gaming TV setup, game-changing experience. Play at wide 21:9 and ultrawide 32:9 aspect ratios and see more of your surrouindings. Plus, the advanced Game Bar 3.0 lets you quickly optimise your gameplay - whether that's switching aspect ratios, checking input lag, activating virtual aim point or minimap zoom.
• Auto game Mode
Knows when you're ready to play. With Auto Game Mode, yout TV knows exactly when you're ready to play, automatically switching to minimise input lag and optimise picture settings. It's never been quicker top lose yourself in a fantasy world.

EAN # : 8806094946925