97" 97G29LA TV

The pinnacle of bright beauty and sleek design
Brightness Booster Max
A bright new era of pixels
Heightening the vivid beauty of LG OLED self-lit pixels. Brightness Booster Max takes refinements by the α9 Gen 5 AI processor to the next level, delivering up to 30%2 more luminance. Now, visuals look bolder with superior light efficiency.

5-Year Panel Warranty
Confidence, year after year
Watch on and on and on. With a 5-year panel warranty3,4, feel assurance in the craftsmanship of premium LG OLED televisions for years to come.

a9 Gen 5 AI Processor
Beauty meets brains
The brains behind the beauty. Following deep learning advancements, LG's α9 Gen 5 AI Processor enhances objects in the foreground and background to add natural depth, and makes colours spectacularly vivid yet accurate.

Infinite Contrast
Dazzling darks, luminous lights
With no backlight to dull their impact,self-lit pixels achieve the deepest blacks for crisp contrast in every light. Visuals are more defined, so you can make out subtle details your eyes usually miss.

Dynamic Tone Mapping Pro
The details set the tone
All-new Dynamic Tone Mapping Pro goes deeper to improve the picture. Previously, it elevated just the frames. Now, the technique hones in on 5000 blocks across the screen for more vivid HDR down to each last detail.

Immersive Surround Sound
Sounds like you're in the scene
The α9 Gen 5 AI Processor up-mixes 2-channel audio into virtual 7.1.2 channel sound. Feel the action and chaos around you, just like you're the main character of the movie.

ThinQ AI & webOS
Television just for you
Need inspiration for movie night? ThinQ gives recommendations based on your taste. Set up profiles for everyone at home to quickly dive back into their favourite TV series and receive tailored news and sports updates.

Vast Size Range
Find your fit
Whether you need a display for your game cave or home cinema, with sizes from 55-inches to 97-inches, the ideal choice is waiting.

True Cinema Experience
Now, you're the main character
Dolby Vision IQ and Dolby Atmos come together for sensational immersion. Using LG's α9 Gen 5 AI Processor, Dolby Vision IQ with Precision Detail adds extraordinary depth and brings out subtle textures.

Entertainment
All your favourites in one place
Ready for movie night. All set up for binging. Find virtually anything to watch on the available streaming apps. With Netflix8, Disney+9, Amazon Prime10, and Apple TV+11, plus LG channels12, something exciting is always showing.

Ultimate Gaming
Powerful winning machine
Up your play with the first televisions in the industry to support Dolby Vision Gaming 4K at 120Hz for more fluid and realistic gaming. With a 0.1ms response time, NVIDIA G-Sync compatibility, AMD FreeSync Premium, and VRR support, even ultra-fast action appears clear and smooth.

Cloud Gaming
The new league of gaming
With the seamless addition of GeForce Now and Stadia, there's a whole cloud of games waiting for you to play. Rediscover games you love and find new favourites straight from your television.

EAN # : 8806091651044