About Us
PSCo are the UK’s leading value-added distributor and trade-rental house to the world’s top display brands including Absen, LG, Samsung, Sharp/NEC, Sony and Epson. For over 25 years, we have been pioneering the latest ‘big screen’ technologies including cutting-edge LED, large venue projectors and powerful image processing and media servers.
We work with system integrators, resellers and rental companies to deliver impactful display solutions and we provide a comprehensive support model to empower our channel partners throughout every phase of the project. From demonstration and specification, installation and commissioning, through to aftercare support and training.
PSCo is part of the Midwich Group, a specialist audio visual distributor with operations across UK and Ireland, Continental Europe and Asia-Pacific.
About the Role
We’re looking for an ambitious and entrepreneurial Regional Sales Manager to drive growth across the UK Live Events market. Covering the South of England and beyond, this customer-facing role is ideal for a technically minded sales professional who enjoys building relationships, demonstrating innovative video technologies, and helping customers make strategic investment decisions. Working closely with rental partners and end users, you'll play a key role in expanding PSCo's presence within the live events sector and positioning us as the leading technical distribution partner for LED displays, image processing, media servers, and associated video solutions.
What you will be doing in this role
Business Development & Growth
• Develop and execute a strategic sales plan to grow PSCo's presence within the live events, rental, exhibition, production, touring, and staging sectors.
• Identify and win new rental partners whilst expanding share of wallet within existing accounts.
• Drive sales growth across LED display technologies, processors, media servers, power management solutions, and associated technical video products.
• Build a sustainable pipeline of opportunities that supports long-term revenue and margin growth.
• Actively prospect for new customers and emerging live event companies.
• Increase customer adoption of multiple PSCo technology categories rather than single-product relationships.
Fleet Alignment & Partner Development
• Grow PSCo's network of strategic fleet-aligned partners.
• Develop meaningful long-term relationships that extend beyond transactional sales.
• Build technology roadmaps with customers to support future investment planning.
• Create fleet refresh strategies that encourage regular technology upgrades.
• Identify opportunities for buy-back, trade-in, asset disposal, and refresh programmes that support customer reinvestment.
• Position PSCo as a lifecycle partner rather than a product supplier.
Technical Sales & Demonstration Delivery
• Conduct product demonstrations, workshops, roadshows, and technical showcases.
• Become a recognised technical expert across PSCo's live events portfolio.
• Assist customers with technology selection, workflow design, and system validation.
• Work closely with the technical team to develop innovative customer solutions.
• Promote validated systems and solutions that combine multiple technologies and services.
Community Building & Market Engagement
• Build and nurture a community of live events partners and industry influencers.
• Drive engagement through customer events, demonstrations, training sessions, and networking initiatives.
• Represent PSCo at exhibitions, trade shows, industry conferences, and partner events.
• Create opportunities for customers to share best practice and success stories.
• Increase awareness of the wider PSCo and Midwich ecosystem.
CRM & Forecast Management
• Maintain accurate customer records, opportunities, activities, and forecasts within Pipedrive.
• Ensure all quotations and enquiries are managed through the complete sales cycle.
• Deliver forecasting accuracy within agreed business parameters.
• Provide monthly pipeline reviews and strategic account updates.
• Track customer activity against defined KPIs and growth plans.
What you will bring to the role
• Proven B2B sales experience within Live Events market.
• Existing relationships within the UK rental and live production community.
• Strong understanding of LED display technologies and supporting video workflows.
• Excellent presentation and demonstration skills.
• Ability to build trust with technical, operational, and commercial stakeholders.
• Strong commercial awareness and negotiation ability.
• Self-starter mentality with entrepreneurial drive.
• Proven ability to generate new business and develop strategic accounts.
Why you should work here
• Contributory Pension Scheme
• Private Health Care
• Permanent Health Scheme
• Life Cover
• Profit Related Pay
• Paid Sickness Leave
• Staff Purchase Scheme
• Discounts from Local Businesses (dependant on location)
• Recruitment Finders Fee
• Employee Assistance Programme (EAP)
• Reduced Gym Membership (dependant on location)
• Cycle to Work Scheme
• Free Car Parking
• Shares Programme
Midwich Group is an equal opportunity employer and welcomes applicants from all backgrounds. If you meet the qualifications and are interested in this opportunity, please submit your CV and cover letter for consideration.
If you are interested in applying for this position, please contact the
